why i selected this work?
I selected this work because im extremely against capitalism and everything it stands for. Big corporations moving in and taking over and slowly but surely they are going to end up ruling the world. The whole idea of someone standing up really inspires me and makes me realize im not the only person in the world who hates large corporations.
Why do you consider the work to be Postmodern?
its post modern because it the main feature relates back the classic “cornal sanders” KFC logo, and it was made after the modernist period.
What issue is the artist addressing?
This issues it is addressing is the idea of how deadly those types of mass corporations are and how they are slowly killing our economy, also to it could also be addressing how bad the food is for our health.
· What response do you think they want from the viewer?
The response the artist would be trying to engage from the veiwer would be to try to get them thinking about the cold hard realization of what they would be doing if they support industries like these and trying to make the viewer think about who they are supporting and what they would be doing to themselves by eating that crap food
· What formal devices has the artist used to convey their message?
Marcsta’s used the classic KFC logo of the cornel sanders and he has replaced his smiley happy face with a skull to symbolize death and despair. Also to at the bottom right of the corner he used the recycle symbol as a reference back to how they always make themselves sound like there always doing something good for the environment
· What has influenced the artist? Why are they making a work about this issue?
“Marcsta’s motivation for busting the mainstream media is to combat what he considers the ‘unbearable, unsustainable terror of disorienting corporate messaging’”
· Do you think the work is successful in conveying the message? Why? Why not?
Yes I believe it is pretty successful, we live in such a ignorant society these days and people have no clue where they where they are throwing their money. And rich fat business men know how to exploit the general public, by making fat unhealthy food convent as possible. and in this simple yet affective message it is able to portray all of those bad things in one simple image. Specially to because it would make people think twice about what they are supporting
· Does your prior knowledge, cultural perspective, political leanings, personal opinions affect your reading of the work? How?
Yes it dose immensely from personal experiences, when I traveled over to Canada last year I would drive down almost any major street and there would be a KFC or Mc Donalds, Wendys, red lobster, Taco Bell sign in plain view. Huge business owned everything, there was hardly any small family owned shops it was all huge companies, just everything you could imagine mass companies like the wall marts and k marts everywhere and everything was so corporatized it made me feel sick. slowly but surely its happening over here to…
Babington ,J 2007, MARCSTA, viewed 1st june 2011
